Hamilton-based copywriter connecting people with the brands they love.

Hi everyone,

I’m looking for my next role.

I’m agency-bred, which means I’m comfortable wearing multiple hats and switching gears quickly. Over the past few years, I’ve been deep in big retail, writing for loyalty programs and high-volume CRM environments.

I know how to create within structured, regulated systems. I also know how to think beyond them. Big ideas, campaign thinking, execution that carries weight across channels.

If this sounds like the writer you need, reach me at nidhi.kalra.01@gmail.com

Brands I have written for:

Sobeys, Scene+, PC Optimum, Real Canadian Superstore, Shopper's Drug Mart, No Name, PC Coffee, PC Financial, Nespresso, Ontario Vehicle Innovation Network (OVIN), WWF, MSF, Toronto General, YMCA-GTA, Sinai Canada, St. Michaels, Habitat For Humanity, The Mustard Seed, Tree Canada, Mexico Tourism, Uber India, Dell India and more.

If we were grabbing a coffee, this is the part where I’d tell you my whole life story. Since we’re here instead, feel free to snag the 'cliff notes' version of my career below.

© Nidhi Kalra, 2026