Chai-drinking conversion copywriter you've probably heard from before.
No, seriously.
If you are a PC Optimum or Scene+ member you might have received an email from me that either asked you to load offers, redeem points or register for the app.
What you don't know is that every single one of those pieces of copy was fuelled by copious amounts of chai.
And honestly? So is everything else. Whether it was writing for 6M+ loyalty members, racking up 14M+ media impressions during a single holiday campaign, helping drive 1B+ points activity, or raising $26K for the YMCA from a single email campaign, the humble cup of chai has witnessed it all.
If chai was a person, it would be my therapist but enough about my situationship with a hot beverage.
If you're interested in what all those cups helped produce, go ahead, take a look at my portfolio.
Every one of these brands got a copywriter who was very, very well steeped:
Sobeys, Safeway, Lawtons Drugs, Fresh Co, Scene+, 360 Degree Health, Kim Phat, Loblaws Agency, PC Optimum, Real Canadian Superstore, Shopper's Drug Mart, No Name, PC Coffee, PC Financial, PC Health, Nespresso, Ontario Vehicle Innovation Network (OVIN), World Wide Fund, Canada, Médecins Sans Frontières (Canada and India), Toronto General, YMCA-GTA, Sinai Health Canada, St. Michael's, Habitat For Humanity, The Mustard Seed, Tree Canada, Pfizer India, Mexico Tourism, Uber India, Dell India and more.
The chai-fuelled career, in full.